Our manifesto’s core belief is to empower Pakistan’s citizens to thrive in the digital age. It emphasizes equitable access to digital education, modernizing the education system, supporting educators, collaborating with industry, fostering innovation, and enabling workforce reskilling. The ultimate goal is a digitally advanced Pakistan, where everyone can contribute to the nation’s success in the interconnected world.

IMPRESSSION and its members are passionately committed to taking action and forging innovative collaborations at all levels – national, regional, and local in Pakistan.

Together, we will tirelessly work towards fulfilling the ambitions outlined in this Manifesto includes key principles and recommendations under 5 main areas. Join us on this transformative journey as we pave the way for a brighter, digitally empowered Pakistan, leaving no one behind in the pursuit of digital excellence.

Create relevant, personalized digital education and training based on market needs and emerging job trends.

Offer holistic digital competence courses covering employability, career growth, and essential life skills like communication and collaboration

Ensure continuous evolution of digital competence education and training to align with Socioeconomics digital transformation. Embrace inclusivity, fostering innovation, competitiveness, and improved labour markets.

Recognize digital competence development within lifelong learning pathways across formal, non-formal, and informal settings.

Empower citizens’ digital competence through accessible education, resources, and flexible learning pathways.

IMPRESSION can tailor education and training programs to accommodate diverse learning approaches, styles, and settings, ensuring that individuals can learn in ways that best suit their lives and work requirements.

We design and deliver digital competence education and training with respect for cultural diversity and ethical behaviour, avoiding discrimination based on age, race, gender, or disability. Ensure equal opportunities for women and men and address the under-representation of women in STEM (Science, Technology, Engineering, and Mathematics) fields. Consider the specific needs of disadvantaged groups, including migrants, NEET (Not in Education, Employment, or Training) individuals, older persons, low-skilled individuals, disabled people, and detainees, as well as those in disadvantaged urban or rural areas.

Embedding quality assurance practices in digital competence education and training is essential for Pakistan’s digital landscape to thrive. It will contribute to a skilled and empowered workforce, driving the country’s progress in the digital age and fostering a more inclusive and sustainable society.

In the world of digital education, measuring means setting clear goals for learning. These goals help students see their progress and improve how we check their work. These goals also make it easier for companies and schools to understand how valuable the learning is.

Education and training in digital skills should come from trusted organizations led by experienced instructors. These groups should value and support well-trained staff, making sure they keep learning and improving.